Why Our Program is 6 Months Long

It takes time to reset your weight set point—the weight your body naturally defaults to. Most women don’t reach this because of three key mistakes:

One: Chronic Undereating - Fasting, cutting carbs, tracking low calories, or relying on meal replacements all lead to the same problem—metabolism suppression, hormone disruption, and muscle loss.

Two: Unsustainable Dieting - If a diet feels restrictive, stressful, or isolating—like constant meal prepping, avoiding social events, or cooking separately—it creates negative associations, making it impossible to maintain.

Three: Not Rebuilding Their Metabolism - Every pound of lean muscle increases our basal metabolic rate by 7-13 calories. Training while under eating slows metabolism, leaving you worse off than when you started.

A healthy fat loss phase lasts about 4 months, followed by 2 months of strategic intake increases to rebuild metabolism, stabilize hormones, and establish a new set point. This is how you achieve lasting results without your body fighting you.

Nicki had multiple 100-pound weight swings because she was never taught how to exit a diet properly. With us, she lost over 60 pounds and maintained it while eating 900 more calories per day—all because she rebuilt her metabolism by training to build, not just shrink. In her after photo, her arms are bigger, yet she’s significantly leaner. That’s the power of building your body up.

Yes, this approach is effective for women of all ages and fitness levels. Your metabolism is always working, and while it may slow over time, it can be optimized—and even accelerated.

By combining strategic nutrition with strength training, you can revitalize your metabolism, preserve lean muscle, and counter the natural effects of aging.

For women with autoimmune or thyroid conditions, this method still applies. If you are under proper medical care from your doctor — we tailor nutrition to accommodate sensitivities and reduce inflammation, ensuring steady progress.

Take Jackie, for example. She came to us in peri-menopause, frustrated by stubborn midsection weight. By focusing on proper nourishment and strength training, she transformed her body composition—proof that with the right strategy, every woman can achieve lasting change.

Many women are shocked to learn that undereating is often the reason their weight loss has stalled. Think of it like underfeeding a pet—energy drops, muscle weakens, and aging accelerates.

Your body reacts the same way when it's in a prolonged calorie deficit. Research shows that chronic undereating can slow our metabolism by 500-700 calories per day.

Here’s what that looks like: The average basal metabolic rate (BMR) for women is around 1,400 calories. Add 100-200 calories from daily movement (NEAT) and 200-400 calories from a workout, bringing total energy needs to 1,800-2,000 calories per day.

But with a metabolism slowed by 700 calories, your body is effectively burning only around 1,200 calories, making an 1,100-calorie diet ineffective for fat loss.

The solution? Gradually increase food intake to restore metabolic function. When combined with strength training that builds muscle rather than just burns calories, your body composition shifts without constantly chasing fat loss.

Take Angela, for example. She came to us severely undereating, and though her scale weight changed by only five pounds, her transformation was dramatic—a testament to fueling your body properly and training with purpose.

To build the strong, confident body you want, we start by focusing on protein while keeping carbs and fats flexible. If you’re tired of tracking macros, don’t worry—this phase is temporary, lasting 4-8 weeks as we dial in your true metabolic needs using our Adaptive TDEE Equation.

Once we establish your total daily energy expenditure (TDEE), we transition you toward conscious consumption, so you’re no longer dependent on tracking.

How We Do This Differently:

Sustainable Protein Targets – Unlike many macro coaches who prescribe 100% of body weight or lean mass in protein, research shows that 65-75% of body weight provides the same results. This allows you to develop better eating habits while still optimizing muscle growth and fat loss.

Flexible Carbs & Fats – We don’t force strict carb or fat tracking unless extreme imbalances show up. You won’t need to make weird “macro meals” or cook separately from your family—because sustainability is key. When we focus on calories and a sustainable protein intake, meals naturally become balanced, setting you up for long-term success.

Moving Beyond Rigid Tracking – Instead of giving you a single calorie number, we provide a weight loss range based on your TDEE. This eliminates the stress of hitting an exact target, allowing you to eat with flexibility while staying on track.

Training Your Body to Recognize True Hunger – Jumping straight to “intuitive eating” from a place of chronic under or overeating leads to misread hunger cues. Hormones like ghrelin, leptin, insulin, and blood sugar must recalibrate before your body can send accurate hunger and satiety signals. That’s why we first teach you what proper fueling looks like—so when you transition to conscious consumption, your body naturally regulates itself.

This isn’t about micromanaging food forever—it’s about learning how to fuel your body effectively so you can break free from restrictive dieting and build a sustainable, strong, and confident physique.

Take Jess—she came to us obsessed with tracking every morsel of food and closing her Apple Watch movement rings daily. We helped her break free from the stress of micromanaging her intake by showing her how much flexibility she actually had. At the same time, we shifted her focus from doing more to training smarter, helping her train less but more effectively to build the strong, confident body she wanted.

Menopause brings a wave of changes—hormones like estrogen and progesterone decline, while cortisol rises, affecting everything from fat distribution to energy levels and mood.

Suddenly, the old methods of dieting and exercise stop working, and frustration sets in.

But ask yourself:

Is eating too little or over-exercising really the answer?

Will pushing through endless high-intensity workouts support your already stressed adrenal glands?

Here’s the truth: During menopause, your body’s metabolic needs shift, making it essential to fuel properly and train smarter—not harder.

Instead of chasing extreme calorie deficits, the focus should be on:

- Preserving (or increasing) lean muscle mass to counteract natural muscle loss.

- Avoiding chronic stress by balancing workouts with proper recovery.

- Nourishing your body with key vitamins, minerals, and hormone-supporting foods.

- Reducing inflammation, which plays a major role in menopausal weight gain.

Weight loss may feel slower, but when you shift the focus from restriction to metabolic optimization, sustainable change happens. Menopause isn't the end of progress—it’s an opportunity to rebuild your body in a way that works with your physiology, not against it.

Take Lisa—she came to us deep in menopause, chasing cardio and heart-pounding high-intensity workouts while bouncing between fasting and elimination diets, all while running on caffeine. She felt exhausted, stuck, and frustrated. Through our program, she learned how to fuel her body properly and train to build, not just burn.

The result? A stronger, leaner, and more energized version of herself—without the endless cycle of restriction and burnout.

Meet Janine: Thriving Despite Autoimmune Challenges

Janine’s journey with weight loss and an autoimmune condition was filled with frustration—until she discovered a sustainable approach. In our program, she lost over 50 pounds and gained 10 pounds of muscle, proving that true transformation is possible, even with health challenges.

She had tried it all—elimination diets, keto, plant-based—but each time, she felt trapped in guilt and shame when life inevitably pulled her off track. She blamed herself, thinking it was a willpower issue, when in reality, the approach itself was unsustainable.

Janine's breakthrough came when she stopped viewing nutrition as all-or-nothing. She learned that adherence isn’t about deprivation—it’s about adaptation. She mastered how to fuel her body properly, make informed choices without guilt, and embrace flexibility—even if that meant grabbing something on the go or adjusting her plan.

This is what true, sustainable health looks like—understanding your metabolic needs, adjusting without shame, and building a lifestyle that works in real life.

Janine’s story is proof that, with the right guidance, overcoming weight struggles and health challenges isn’t just possible—it’s achievable.

Reclaiming Strength & Confidence After Motherhood

For moms looking to rebuild strength and confidence post-pregnancy, the key isn’t just burning calories—it’s fueling your metabolism and training to build muscle. After childbirth, your body changes, and your metabolism may not respond the way it used to. Sustainable, long-term results come from nourishing your body properly, not from restrictive diets that lead to yo-yo weight fluctuations.

Why Strength Training Matters: Losing the baby weight is just one piece of the puzzle—building muscle is what truly transforms your body. More muscle means a higher basal metabolic rate, allowing you to burn more calories at rest, reshape your physique, and sustain results without extreme dieting.

Beyond Aesthetics—The Real Benefits:

- Increases energy levels so you can keep up with motherhood’s demands

- Improves bone density to support long-term health

- Boosts mood and mental clarity, reducing stress and fatigue

By embracing this approach, you’re not just chasing a number on the scale—you’re creating a stronger, more capable body that allows you to enjoy active play with your kids and handle life’s daily challenges with confidence.

More importantly, you’re setting an example of health and self-care that your family will see and follow.

Yes! If you sign up directly from this page, you not only get savings (since no sales call or DM process is needed), but we also offer a 7-day, 100% money-back guarantee.

Immediately after signing up, you'll book your onboarding Zoom call with me (Hailey), where you can ask any questions, clear up doubts, and ensure this program is the right fit.

However, the results speak for themselves. From 388 women tracked over the past 3 years, the average weight loss over 6 months was 33 pounds—and that’s while eating more food in the second half of the program. This number includes increased lean body mass, meaning clients didn’t just lose weight—they built stronger, more resilient bodies.

This program is proven, sustainable, and designed for long-term success.

We know many women are tired of DMs and sales calls with dramatic price reveals. In 2020, this approach helped women feel more comfortable with the idea of online coaching.

However, times have changed. Women now understand that consistent support is what they need. As coaches and nutritionists who started in person, we know that online coaching is the most powerful way to provide that support. But let’s be honest, the prices of everything these days are, how do you say, ridiculous.

That’s why this page does not require a sales team. In turn, we want to pass those savings along to you. This means you get significant savings, the same high level of coaching, and best of all, you can sign up today, book an onboarding Zoom call with Hailey, and get 7 days in the program to see if it is the right fit for you.

The only way to truly know if a program is right for you is to get in and try it.

Sign up today, book your onboarding Zoom call with Hailey on the next page, and start your 7-day money-back guarantee trial.